Video Content: Should It Be Part of Your Digital Marketing?



As a digital marketing agency, we understand that keeping up with the latest trends and technology is essential to achieving success in this field. One trend that has become increasingly important over the years is video content. From product videos to tutorials, explainer videos, customer testimonials, and more, video content is a powerful tool that businesses can use to enhance their digital marketing efforts.

In this blog, we will discuss why video content should be a part of your digital marketing strategy, the various platforms it can be used on, and how it can benefit businesses in New Zealand.

video content marketing for New Zealand businesses
Video content can be a powerful way to create brand awareness and a relationship with your customers.

What is Video Content?

From how-tos and service demonstrations, video content is a great way to demonstrate what your business has to offer.

Video content refers to any form of visual content that is communicated through video. This can include product videos, tutorials, explainer videos, customer testimonials, and more. Video content can be created for various platforms, including social media platforms such as Instagram, Facebook, TikTok, and YouTube.

Why Should You Use Video Content in Digital Marketing?

The use of video content in digital marketing has grown exponentially over the years. With the introduction of social media experiences like YouTube shorts, Instagram reels, Facebook stories and TikTok as a new platform altogether, taking the world by storm, video content is in – and businesses should leverage this new digital marketing tool wherever possible.

Statistics show that businesses that use video content grow revenue 49% faster than non-video users. This highlights the growing importance of video content in digital marketing.

Using video content in digital marketing can provide various benefits to businesses, including:

  1. Improved Engagement: Video content has been proven to be more engaging than other forms of content. It is easier for viewers to consume, and it provides a more immersive experience.
  2. Increased Reach: Videos are more likely to be shared on social media platforms, which can help increase the reach of your content.
  3. Better Brand Awareness: Video content can help businesses create a stronger brand image and improve their online presence.
  4. Higher Conversion Rates: Video content can help businesses generate more leads and conversions. It is easier to communicate the benefits of your product or service through video, which can help convince potential customers to make a purchase.
Young woman creating video content for her digital marketing

Can Your Business Use Video Content?

Video content undoubtedly benefits businesses of all shapes and sizes, leading to improved brand awareness, better engagement from viewers, and higher conversion rates. However, what you put into the video ultimately determines the success you’ll see.

Most businesses – whether they’re service-based or product-oriented – can implement some form of video content into their digital marketing campaigns. Some industries may find video content to be more impactful than others. For example:

Retail businesses can greatly benefit from video content in their digital marketing campaigns. By creating product videos, businesses can showcase the features of their products, demonstrate how they work, and highlight the benefits they offer. This can help customers make informed purchase decisions and increase the chances of a sale. Additionally, using video content to feature customer reviews can build trust and credibility with potential customers.

Real estate businesses can also benefit from using video content in their digital marketing. By providing virtual tours of properties, potential buyers can get a realistic sense of the property and its features, even if they are unable to visit in person. This can save time and effort for both the real estate agent and the potential buyer. Furthermore, real estate agents can use video content to provide information about the local area, highlighting nearby amenities and attractions to further entice potential buyers.

Tourism businesses can utilise video content to showcase popular tourist destinations, highlight unique experiences, and provide a sense of what it’s like to visit a particular location. By using video content in their digital marketing campaigns, tourism businesses can attract more visitors and increase bookings.

Education is another industry that can benefit from using video content in its digital marketing. With the increasing demand for online learning, educational institutions can create video content to provide online courses, and tutorials, and explain complex concepts. By providing engaging and informative video content, educational institutions can attract more students and offer a more dynamic learning experience.

Last but not least, service-based businesses can also benefit greatly from using video content in their digital marketing campaigns. By creating video content that showcases their services, businesses can provide potential customers with a better understanding of what they offer and how they can help.

Service-based businesses can also use video content to provide customer testimonials. By featuring satisfied customers on camera, businesses can showcase the benefits of their services and build trust with potential customers. This can be especially effective for businesses that provide more intangible services, such as consulting or coaching.

Young woman recording herself for social media marketing

How Can You Leverage Your Video Content?

Video content can be used in a variety of ways as part of a digital marketing campaign. One popular method is through paid advertising on social media networks, such as Facebook, Instagram, and TikTok. By creating engaging video content and targeting it to specific audiences, businesses can increase brand awareness and drive conversions. Paid social media advertising allows businesses to reach a large audience, even if they don’t have a large following on social media themselves.

Keep Reading: Which Social Media Networks Should You be Using?

Another popular platform for video advertising is YouTube. By creating video ads that play before or during YouTube videos, businesses can reach a massive audience of potential customers. YouTube offers a variety of targeting options, allowing businesses to ensure their ads are shown to the right people.

In addition to paid advertising, businesses can also embed video content on their website’s pages. This can help to keep visitors engaged and increase the amount of time they spend on the website. By creating informative and engaging video content that relates to the business’s products or services, businesses can also improve their search engine rankings and drive more organic traffic to their website.

It’s important to note that video content should be used in conjunction with other forms of digital marketing, such as email marketing and search engine optimisation (SEO). By combining these strategies, businesses can create a comprehensive digital marketing campaign that reaches a wider audience and drives more conversions.

Keep Reading: What is SEO?

Grow Your Business with Video Content Marketing

By using video content in paid advertising on social media networks or YouTube, or by embedding video content on their website, New Zealand businesses can improve brand awareness, drive conversions, and improve their search engine rankings. By incorporating video content into a comprehensive digital marketing campaign, businesses can create a powerful marketing strategy that reaches a wider audience and drives more sales.

At Digital Nomads HQ, we understand the importance of video content in today’s digital landscape. That’s why we offer a range of digital marketing services to help businesses across New Zealand make an impact with their video content.

Our experienced team of digital marketers can work with businesses to utilise their video content and engage their audience to drive conversions. We can also help businesses to distribute their video content on social media networks, YouTube, and their website, ensuring it reaches the right people at the right time.

If you’re looking to enhance your digital marketing efforts with video content, get in touch with us at Digital Nomads HQ. We’ll work with you to create a customised digital marketing strategy that helps you achieve your business goals and drives success!

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