5 Reasons Google Ads Should be Part of Your Digital Marketing Strategy



Formerly known as Google AdWords, Google Ads gives New Zealand businesses of all sizes the opportunity to compete for visibility in the search engine results pages (SERPs). It’s a form of pay-per-click advertising and is one of the most effective digital marketing channels available to businesses today.

Google Ads is an incredibly powerful digital marketing tool, and when used correctly, can yield impressive results – we would know! Our team of PPC experts recommends Google Ads as a part of just about any type of business’s digital marketing strategy because of the platform’s versatility and fantastic ROI.

Here’s why we think Google Ads should be a part of your digital marketing strategy, and how we can help you maximise the results and return you’d see from a campaign of your own.

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What is Google Ads (Formerly Google AdWords)?

Achieve the goals that matter most to your business with Google Ads!

Google Ads is an online advertising platform developed by Google, where businesses can create, manage and optimise campaigns in order to display their ads on Google’s search engine results pages (SERPs) and across its vast network of partner sites. It’s a form of pay-per-click (PPC) advertising, which means that businesses only pay when someone clicks on their ad. The cost of each click is determined by a variety of factors, such as the competition your business faces when targeting specific keywords.

Keep Reading: Pay-Per-Click: What is it, and How Does it Work?

Google Ads is a powerful tool for businesses of all sizes and industries. It enables them to easily reach relevant audiences, track campaign performance in real-time, and adjust bids and budgets to optimize results. With Google Ads, businesses can target users based on various criteria such as location, language, device, and interests.

Like any digital marketing strategy, the key to a successful Google Ads campaign is knowing how the tool works and how to ensure the best return on every dollar you spend – which is why it’s easiest and more cost-effective to have your campaigns managed by experienced PPC experts, like our team!

5 Reasons to Incorporate Google Ads into Your Digital Marketing Strategy

Digital Nomads HQ has managed hundreds of PPC campaigns for a range of different businesses, so our team has seen firsthand what a successful campaign can offer. We believe that Google Ads is an essential part of any digital marketing strategy. Here are 5 reasons why you should consider using it:

Increased Visibility

Google Ads is a great way to increase your brand and business’s visibility in the SERPs. With Google Ads, you can ensure that your ads appear in front of the people who are looking for your products or services. This increases your chances of being seen by potential customers and can help you reach a larger audience.

Targeted Audience

Google Ads enables you to target specific audiences based on their demographics and interests. This allows you to reach more relevant audiences and ensure that your ads are being seen by the people who are most likely to convert – because they’re already looking for products and services like yours!


Google Ads is a cost-effective solution as you only pay when someone clicks your ad. This means that you won’t waste money on impressions that don’t lead to conversions – especially if you rely on an experienced Ad agency to manage your campaigns more effectively. We can also set a budget for each campaign you run, so you don’t overspend.

Keep Reading: 3 Reasons Your Google Ads Campaign isn’t Working 

Easy to Track

Google Ads provides detailed reporting and analytics, so you can track and measure your campaign performance in real-time. This allows you to easily identify which ads are performing well and which ones need to be tweaked or optimised. When you let an experienced PPC expert manage your campaign, we can translate the data so you know what’s working and what isn’t.


Google Ads is incredibly versatile. You can use it to promote a variety of products or services, including website visits, app downloads, video views, and more.

Ben and Jodi from Digital Nomads HQ working on their next big idea!

Let Our Experts Help You with Google Ads

Avoid costly mistakes and let our PPC experts construct a results-driven Google Ads campaign

If you’re new to Google Ads or want to optimise your campaigns for better results, our campaign management services can help you. Digital Nomads HQ is a digital marketing agency that offers a range of digital marketing strategies and services to help you get the most out of your Google Ads campaigns.

Our experienced PPC experts can help you create and manage campaigns that are tailored to your business goals and drive conversions, taking all the fuss and stress out of managing your campaign yourself and ensuring you see an optimal ROI.

Start your Google Ads campaign with Digital Nomads HQ and let our experienced PPC experts drive conversions and show you how to leverage Google Ads within your digital marketing strategy.

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