As a business owner, you know how important it is to be visible online. From instilling trust and credibility in your customers to helping new and potential clients find your business, ensuring your website enjoys a healthy portion of search traffic is a major benefit of improving your organic performance.
With so much competition out there, it can be difficult to stand out and attract the attention of potential customers. That’s where search engine optimisation (SEO) comes in. By optimising your website for search engines – like Google, the most-used search engine in the world – you can improve your organic performance and increase your chances of being found by people searching for your products or services.
In this blog post, we’ll discuss three ways to improve your organic performance and boost your SEO efforts.
What is Organic Search?
Organic search refers to the natural or unpaid search results that appear in search engine results pages (SERPs). These results are based on the relevance and authority of a website, as determined by the search engine’s algorithm.
When a user types a query into a search engine, the search engine’s algorithm evaluates millions of web pages to determine which pages are most relevant to the query. The search engine then presents the most relevant results to the user, based on factors such as keyword relevance, content quality, and website authority.
Organic search results are different from paid search results, which are paid advertisements that appear at the top or bottom of search engine results pages. Organic search results are the listings that appear in the main body of the search engine results pages, below any paid listings.
What is Search Engine Optimisation?
Search engine optimisation, or SEO, is the practice of optimising a website to improve its visibility and ranking in search engine results pages (SERPs). In other words, it’s the process of making your website more attractive to search engines so that they’ll rank it higher in their search results.
The goal of SEO is to increase organic traffic to a website by improving its ranking in search results for relevant keywords and phrases. Organic traffic is the traffic that comes to a website from search engines, rather than from paid ads or social media.
Keep Reading: What is SEO?
SEO involves implementing a variety of techniques, including keyword research, on-page optimisation, and link building. Keyword research involves identifying the most relevant and high-volume keywords for a website, while on-page optimisation involves optimising the website’s content and structure to make it more attractive to search engines. Link building involves acquiring high-quality backlinks to a website from other relevant websites.
The benefits of SEO include increased visibility and credibility, higher website traffic, and improved conversion rates. By improving your website’s visibility and ranking in search results, your business can attract more relevant traffic to your website and improve your chances of converting that traffic into customers.
How to Improve Your Organic Performance
Now that we’ve established what organic search and SEO is, we can explore some of the best ways to ensure your business’s website is appearing on the first page of the search results for important terms.
1. Conduct Keyword Research
Keyword research is the foundation of any successful SEO strategy. It involves identifying the words and phrases that people use when searching for your products or services online. By targeting these keywords in your website’s content, you can improve your chances of ranking higher in the search results.
A key difference between successful keyword targeting in 2023 versus what it entailed ten years ago is how well you go about implementing these important terms into your website’s content. As opposed to Google’s earliest ranking algorithms – or any search engine’s algorithms, really – nowadays, website’s need to ensure their content is both relevant, authoritative, credible and well-written. This can make incorporating your target keyword or keywords slightly more difficult, as you don’t want to use unnatural language or forcefully use the terms in an unnatural manner.
At Digital Nomads HQ, we offer keyword research services to help New Zealand businesses identify the best keywords to target. Our team of experts uses advanced tools and techniques to analyse search data and identify the most relevant and high-volume keywords for your business. Having our experts take care of this part of enhancing your organic performance alleviates a lot of your time and energy!
2. Optimise Your Website’s Content
Once you’ve identified your target keywords, it’s time to optimise your website’s content. This involves making sure that your website’s pages are structured in a way that is easy for search engines to understand and index. It also involves incorporating your target keywords into your content in a natural and meaningful way. As we mentioned above, this isn’t always easy to do!
To meet ranking criteria like Google’s, your content needs to meet certain standards and scores. Understanding how this works and achieving it aren’t always the same thing, and the former doesn’t always lead to the latter. That’s why it can be beneficial to partner with an experienced SEO agency!
Our team of experts can help you optimise your website’s pages for search engines, including optimising your page titles, meta descriptions, headings, and content. If most of that sounds like gobbledy-gook to you, we can help!
3. Build High-Quality Backlinks
Backlinks are a critical component of any successful SEO strategy. They are links from other websites that point to your website, and they can help improve your website’s authority and relevance in the eyes of search engines like Google. The more high-quality backlinks you have pointing to your website, the more likely it is that you will rank higher in the search results.
Google has tightened its belt when it comes to backlinks as there are thousands of spammy websites on the internet that serve no purpose other than to pass links on. Given that Google’s primary goal when it comes to organic search is to serve up the most informative, helpful and high-quality content to users, these sites don’t fit the bill.
There are different types of links obtainable to provide your website with authority, but obtaining the wrong kinds of links can do far more harm than good!
How is Good Organic Performance Beneficial for My Business?
Good organic performance is crucial for any business in New Zealand that wants to succeed online. When your website ranks well in organic search results, you’ll attract more relevant traffic to your website, which can lead to more leads, sales, and revenue.
Organic search traffic tends to be more valuable than other types of traffic, as users are actively searching for a specific product or service. By improving your organic performance, you can also improve your website’s credibility and authority, which can help to build trust with potential customers and improve your brand reputation.
What is the Difference Between Paid Search and Organic Search?
Paid search refers to the advertisements that appear at the top or bottom of search engine results pages (SERPs). These ads are paid for by businesses and are typically displayed based on relevant keywords and bidding strategies.
Organic search, on the other hand, refers to the natural or unpaid search results that appear in the main body of the SERPs. These results are based on the relevance and authority of a website, as determined by the search engine’s algorithm.
While both paid search and organic search can be effective for driving traffic to your website, organic search tends to be more valuable in the long term, as it can help to build your website’s credibility and authority.
Can Any Type of Business Invest in SEO?
Yes, any type of business can invest in SEO. Whether you’re a small local business or a large multinational corporation, SEO can help you to improve your online visibility, attract more relevant traffic to your website, and increase your leads, sales, and revenue.
At Digital Nomads HQ, we offer SEO services for businesses of all sizes and industries, and we can tailor our services to meet your specific needs and goals.
I Want to Improve My Website’s SEO but Don’t Know How – What Do I Do?
Don’t dismay! Search engine optimisation is one of the most technical forms of digital marketing there is and while some of its principles are easy enough to understand, implementing best-practice techniques and methods to actually improve your organic performance can be tricky. That’s why working with an SEO agency like ours can be so helpful – and beneficial.
Whether you’ve already got a website and an established brand or are just starting out, we can help you ensure your website is completely optimised for optimal organic search performance. Get in touch with our team today for a full-suite SEO audit, campaign strategy and tailored optimisation work.